A Wechat service account can send up to 4 times per month, while a WeChat subscription account can send 1 message per day. The main difference between WeChat service accounts and Wechat subscription accounts is the frequency of messages that can be sent. They go to a subscription folder with all the other messages, while a WeChat service account sends push notifications to all followers. Subscription Accounts allow companies to send one message per day to their subscribers, but those messages are not as noticeable as on a service account. These accounts are designed for companies that need to push out content regularly. What is more, WeChat service accounts are the only available option for having a WeChat official account overseas, as they allow for registration without a Chinese business license. They also offer many tools necessary for your brands’ growth on weChat (like analytics, WeChat Pay, HTML pages, and more). appointment reminders) and offer customer service via chatbots 24/7. A service account can be used to send out automated messages (e.g. These accounts are designed for companies that need to provide customer service. In this article, we will focus on Wechat service accounts and WeChat subscription accounts, because those two account types are made for brands and companies for marketing purposes. There are three types of WeChat Official Accounts – Service accounts, Subscription accounts, and WeChat Work (also called WeChat enterprise accounts, meant for internal communication). Prada on Wechat WeChat Official Account: account types and functions These include providing broadcast messaging, managing comments on the account, tracking performance analytics & taking advantage of direct messages – all tailored to your business needs and resources. WeChat official accounts can be game-changers for businesses, offering a wide array of features to engage and connect with audiences. How can you leverage your WeChat public account? You need to remember there are many fake brands and counterfeit products on the Chinese market, so consumers prefer to make sure they can trust a brand. However, authenticity plays an important role in gaining trust from shoppers – as such, official accounts are preferred over any other platform when seeking information or making purchases. WeChat is a valuable gateway for international brands to reach Chinese customers. Why do brands need WeChat business accounts? WeChat official accounts are the first step in the brand’s Wechat journey, as they are also needed if you’re thinking about expanding your WeChat strategy later (setting up a brochure, WeChat store, and more). On top of that, they serve as a communication tool between a brand and its consumers. They allow you to post content for your followers, that will get a notification about any new publication, just like we do with newsletters on emails. WeChat official accounts (also called WeChat business accounts or WeChat public accounts) can be compared to Facebook’s brand page, but with a newsletter function. In this blog post, we will guide you through WeChat official accounts and show you how to start one. With over 1.26 billion monthly active users, it’s the go-to app for all Chinese and a must-use tool for anyone interested in doing business in China.Īny business ready to start marketing on WeChat, cannot skip the first step, which is to create a WeChat business account, serving as a mini-website or blog for all announcements and communication with your followers. This all-in-one app provides many functions, from sending messages, to creating a brand’s store. Wechat is a messaging app that is hard to overlook for all people anyhow connected with China.

Official wechat account